Free Online Courses for Digital Marketers

Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.

Check out these five top free online courses to build your digital marketing skills:

1. Google Online Marketing Challenge

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.

WordStream’s PPC University

PPC University is a totally free online learning resource created by my own company, WordStream, to help build your PPC and digital marketing skills.

Social Media Quickstarter Digital Marketing Course

Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels.

Inbound Digital Marketing Course Plus Official Certification

HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy.

Alison Free Diploma in E-Business

Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge

https://www.inc.com/larry-kim/top-5-free-online-courses-for-digital-marketers.html