Don’t Need to Go Viral to Become Successful

Entrepreneurs and internet marketers are all desperate to go viral. They want to see their social marketing campaigns spread like wildfire across the web. So they spend lots of time, honing their messages and planning elaborate videos.

Can A Non-Viral Product Succeed?

Some products are not going to go viral. Case in point – Brickell Men’s Products makes skincare and grooming products for men. They knew when they started the company that their customers wouldn’t be sharing pictures of their face washes and moisturizers across social media.

Non-Viral Marketing

Viral marketing campaigns are designed to generate buzz and be entertaining to everyone that sees them. They aren’t meant just for potential customers. These campaigns are aimed at the general public and depend heavily on social sharing.Non-viral marketing takes the opposite approach. It focuses inward on the specific target market you’re dealing with, zeroing in on a niche.

Don’t Focus on Social

New e-commerce businesses tend to focus on increasing their followers and other social stats. But this is totally pointless if you are working in a non-viral industry.

That’s not to say you should ignore social media entirely. All brands – especially e-commerce brands – should have a social presence. You can use these channels to build the culture and style of your brand.But it should not eat up your valuable time. Social media is not going to be your major source of sales if you’re dealing with a non-viral product. Sure, social media is sexy. But, for many companies, the ROI just isn’t there.

Build Sales & Boost Traffic with Your Blog

It’s true – many small business blogs suck. But that’s because too many marketers only use blogs for SEO. They think exclusively about traffic.

True, one of the most powerful tools you have for driving traffic to your site is your blog. But it can be so much more than that. You’ve got to offer readers quality articles, not just filler content that they can reader anywhere online. You must stand out from the crowd.

Non-Viral, No Worries

Viral marketing campaigns are memorable and effective. They drive huge sales to their companies. But they’re absolutely unnecessary if you’re dealing with a non-viral product.

Don’t waste your time chasing social media dreams if you’re working in a non-viral market. Instead, build your business the way Brickell Men’s Products has. Establish your brand as an essential source for information.Connect with customers and grow sales via email, not social media. 

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