Ways to use social media to advance your careerUse LinkedIn to find your next job

LinkedIn has become the foremost job site across North America. According to a 2017 report from US News, 95 per cent of recruiters use LinkedIn as a primary way to look for qualified candidates to bring to their clients. Active job-seekers can use LinkedIn to find job postings, contact recruiters directly, and apply easily with their LinkedIn resumes.

Navigate hashtags like a pro

Whether you’re getting your side hustle off the ground, trying to establish yourself as an expert, or just job hunting, there’s a rich field of hashtags that you can incorporate to achieve your goals. For example, if you’re looking for a job, identify the hashtags that employers work with and use them to narrow your search (e.g., “#JournalismJobs” or “TeacherJobs” or “#RemoteJobs”).

Build your professional network for advice and future leads

Even if you’re happy with the job you have, LinkedIn can still help you advance your career. More and more recruiters are actively seeking out passive candidates – people who aren’t looking for a new job, but who might have the right experience and skill set and could be swayed by the right opportunity – to fill their openings.

Stay engaged with changing industry trends through groups

LinkedIn is a job site, but it’s also much more than that. LinkedIn helps like-minded professionals find each other, form groups, talk about their careers, discuss industry trends, and swap contacts. Staying active in these groups will not only keep you informed of what’s going on in your field, it can also provide you with advice,

Follow experts in your field

In the wide-ranging world of LinkedIn, there’s always someone from whom you can learn a thing or two, such as job market and productivity experts, people with your dream job who are openly sharing advice about how to get there, and well-known industry leaders offering decades of wisdom. Many of them publish blog content and resources on LinkedIn free for anyone to read. If you’re not seeking out the top people in your field, you’re missing out on an opportunity for personal growth and education.

Keep an eye on your dream companies

If you’re actively searching for a job or working somewhere you like but are looking for more opportunities, LinkedIn can help connect you with your dream company. Is there a brand you’ve worshipped for ages and would love to work for or a company that shares your values and does amazing work?

Raise your company profile

LinkedIn isn’t just for individual job seekers looking for a leg up. If you’re part of a team that you love, make the most of LinkedIn to boost your company’s profile and generate leads by posting content about its cool work environment, latest success stories, outstanding projects, and professional how-to’s.

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